Which of the Following, If True, Would Strengthen the Argument

question 56

Multiple Choice

Which of the following, if True, would strengthen the argument for shifting to direct-response television marketing?

• A) Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares.
• B) ValueNet could slightly modify its telemarketing techniques and receive a much better customer response.
• C) TV media production costs are expected to increase substantially as the economy moves toward recovery.
• D) The majority of Americans have registered their telephone numbers with the National Do Not Call Registry, and the number of registered numbers continues to grow.
• E) Despite objections and angry responses to cold calls, total sales from telephone marketing have been steady over the years.

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