Which of the Following, If True, Would Weaken the Argument

question 93

Multiple Choice

Which of the following, if True, would weaken the argument for shifting to direct-response television marketing?

• A) Most customers perceive infomercial sales tactics to be loud, aggressive, and questionable.
• B) Some companies have found it difficult to adopt a direct-response television strategy.
• C) Consumer behavior is highly dependent on the state of the economy.
• D) New forms of direct marketing channels such as podcasting and iTV are experiencing exciting growth.
• E) ValueNet's products could successfully be sold using multiple direct marketing methods.

---

Definitions:

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Communication Process

The sequence of steps involved in the exchange of information, including the generation, sending, receiving, and interpreting of messages.

Organizations

Entities, such as companies or charities, structured to achieve particular goals.

Group Dynamics

The study of behaviors and psychological processes occurring within a social group or between social groups.