A Problem Associated with Internet Advertising Is That the Audience

question 53

Multiple Choice

A problem associated with Internet advertising is that the audience controls the exposure, so viewers are able to avoid unwanted ads. Which of the following is the best response to this criticism?

• A) Internet advertising allows target audiences to learn more about products that interest them.
• B) Exposure control is a problem associated with all media types.
• C) The ability to avoid unwanted ads is an important aspect of privacy.
• D) Audiences can be forced to watch the entire message using technology.
• E) Internet advertising is too new to evaluate its effectiveness.

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Definitions:

Going-concern Assumption

An accounting principle that assumes a company will continue to operate for the foreseeable future, not liquidate or reduce its operations significantly.

Operating

Pertaining to the ongoing, day-to-day activities necessary for an entity to function, including production, sales, and administrative tasks.

Business Ownership

Business Ownership entails the possession, control, and responsibility over a business entity, including rights to its assets and liabilities.

Corporation

A legal entity that is separate and distinct from its owners, offering Limited liability to its shareholders, and having the ability to raise capital through issuing stock.