Which of the Following, If True, Would Most Weaken the Argument

question 34

Multiple Choice

Which of the following, if True, would most weaken the argument for continuing direct mail marketing?

• A) Riverdale will have to use highly selective mailing lists to ensure that its messages reach the target audience.
• B) Some analysts predict a decline in the use of traditional forms of direct mail in coming years.
• C) Competitors are using more aggressive and often more intrusive direct marketing techniques.
• D) Results of the program will have to be evaluated and monitored continuously in order to reduce costs.
• E) Direct mail marketing costs much more per thousand people reached than mass media outlets such as television or magazines.

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Definitions:

Montana

A state located in the Northwestern United States, known for its varied terrain ranging from the Rocky Mountains to the Great Plains.

Voluntary Statewide Certification

A non-mandatory credentialing process within a state that recognizes an individual’s qualifications in a certain profession.

Paralegals

Trained legal assistants who perform various legal tasks and support lawyers in delivering legal services.

Arizona

A U.S. state known for its desert climate, the Grand Canyon, and rich Native American history.