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Allport
Gordon Allport was a psychologist known for his work in personality theory and his studies on the concept of prejudice and social attitudes.
Individual-Level
Pertaining to or focusing on individual persons or entities, as opposed to groups or collectives.
Covert Observational
The act of observing and recording behavior without the participants' knowledge or consent, often used in research to ensure natural behavior is captured.
Group Fallacy
The mistaken belief that collective decisions or actions are inherently superior to individual judgments.
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