Many at Interstate Feel That the Information Systems at the Company

question 50

Multiple Choice

Many at Interstate feel that the information systems at the company are not sufficiently tailor-made to each of the functions of the different departments. Which of the following issues is most relevant to deciding whether this should be a priority?

• A) the degree to which the various departments differ in their work functions
• B) the last time that employees' hardware at their workstations was updated
• C) the extent to which customers are satisfied with their online experience with the company
• D) whether the marketing department uses data mining to get information on customers
• E) whether the company's executives are confident about the direction the company is taking

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Definitions:

Eye Tracking

The process of measuring either the point of gaze or the motion of an eye relative to the head, often used in psychology, marketing, and user interface design.

Warmer Colors

Hues that evoke warmth, such as red, orange, and yellow, often associated with energy, passion, and action.

Bias

A predisposition or preconceived notion that prevents objective consideration of an issue or situation.

Social Media

Platforms that enable users to create, share content, or participate in social networking, influencing public opinion, marketing, and communication.