A Senior Manager Argues That the Negative Perception Associated with Mounting

question 52

Multiple Choice

A senior manager argues that the negative perception associated with mounting credit card debt will affect StarMart. Which of the following would be the most effective measure StarMart could take to address this potential problem?

• A) offering to forgive all debt more than 90 days old
• B) making it clear that StarMart is a different entity than Axiom-Star
• C) pointing out the records and practices of the worst-behaved credit companies
• D) extending the expiration date of StarMart reward points
• E) extending credit only to those who are very likely to be able to pay their bills

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Definitions:

Commercial Traffic

The movement of goods and services or the flow of commercial transportation vehicles within a specified area or route.

Budget Airlines

Carriers that offer low flight fares by minimizing operating costs and providing fewer amenities compared to traditional airlines.

Hormone

A chemical messenger produced by glands in the body that regulates physiological processes and behavior.

Milk Market

A sector of the economy that deals with the production, distribution, and consumption of milk and milk products.