A Senior Manager Argues That the Negative Perception Associated with Mounting

question 75

Multiple Choice

A senior manager argues that the negative perception associated with mounting credit card debt will affect StarMart.Which of the following would be the LEAST effective measure StarMart could take to address this potential problem?

• A) publicizing the company's policies in clear and easy-to-understand language
• B) charging no more than the typical interest rate for month-to-month debt
• C) ensuring that fees for exceeding credit limits are no higher than necessary
• D) increasing the value of the promotional items that attract new credit card customers
• E) offering free debt counseling to Axiom-Star customers

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Definitions:

Secondary Data

Pieces of information that have already been collected from other sources and usually are readily available.

Quantitative Research

A research method focused on obtaining data through objective measurement and statistical analysis.

Data Collection

The systematic approach to gathering and measuring information from various sources to get a complete and accurate picture of an area of interest.

Research Design

Research design is the framework or strategic plan for a study that outlines how to collect, analyze, and interpret data, ensuring that the research question is effectively addressed.