The Most Effective Differentiation Bases Are Those That Are Hard

question 32

True/False

The most effective differentiation bases are those that are hard or expensive for rivals to duplicate.

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Definitions:

Open-ended Questions

Queries that cannot be answered with a simple "yes" or "no," encouraging expansive and informative responses.

Conviction Stage

In sales, this is the point at which a prospective buyer becomes convinced of the product or service's value and moves closer to making a purchase.

Nonverbal Signal

A form of communication without words, such as body language, gestures, and facial expressions, conveying messages.

Planned Presentation

A carefully organized and thought-out presentation, where content, timing, and delivery are systematically prepared in advance.