Marriott Selling Its Timeshare Business Is an Example of Which

question 63

Multiple Choice

Marriott selling its timeshare business is an example of which type of strategy?

• A) Related diversification
• B) Unrelated diversification
• C) Retrenchment
• D) Divestiture
• E) Liquidation

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Definitions:

Sales Force

A group of employees in a company responsible for selling its products or services and often the primary point of contact between the company and its customers.

Hiring

Hiring refers to the process of identifying, attracting, and selecting individuals to fill job vacancies within an organization.

Advertising and Promotion

Activities aimed at communicating the values of a product or service to potential customers to influence their buying behavior.

Closing Sales

The final step in the sales process, involving overcoming objections, negotiating terms, and ultimately securing the purchase commitment from the customer.