In the BCG Matrix, a Division That Has a Low

question 36

Multiple Choice

In the BCG Matrix, a division that has a low relative market share position and competes in a slow-growth industry is referred to as a

• A) Dog.
• B) Question Mark.
• C) Star.
• D) Cash Cow.
• E) Cowboy.

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Definitions:

Subjective Norm

The perceived social pressure to perform or not perform a particular behavior, based on the expectations of others.

Specific Measures

Detailed and precise metrics or criteria used for evaluating or assessing particular aspects or phenomena.

Theory of Reasoned Action

A psychological theory that proposes that an individual's intention to engage in a behavior is a primary determinant of whether they will actually do so, influenced by their attitudes and subjective norms.

Actual Intentions

The true motivations or reasons behind an individual's actions or decisions.