The Most Common Bases for Segmenting Markets Are Geographic and Demographic

question 42

True/False

The most common bases for segmenting markets are geographic and demographic.

Understand the legal and regulatory challenges faced by non-traditional media, such as radio pirates.

Grasp the arguments made by "free market" advocates about media regulation.

Comprehend the historical development of broadcasting, specifically the British Broadcasting Corporation (BBC) as a state monopoly system.

Know significant changes in media ownership regulations, including the Telecommunications Act of 1996.