After Segmenting Markets So a Firm Can Target Particular Customer

question 117

True/False

After segmenting markets so a firm can target particular customer groups, the next step is to find out what customer groups want and expect.

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Definitions:

Entrepreneur

An individual who starts and manages a business venture, taking on financial risks in the hope of profit.

Software Firm

A company specialized in developing, distributing, and maintaining software products or services.

Confidence

The feeling or belief that one can rely on someone or something; firm trust and self-assurance in one's powers, abilities, or qualities.

Entrepreneurs

Individuals who innovate, create, manage, and assume the risks of a business venture in pursuit of profits and growth.