Why Is Market Segmentation an Important Variable in Strategy Implementation

question 7

Multiple Choice

Why is market segmentation an important variable in strategy implementation?

• A) It allows a small firm to compete successfully with a large firm.
• B) It allows a firm to operate with limited resources.
• C) Mass production, mass distribution, and mass advertising are not always required.
• D) Market segmentation decisions directly affect marketing mix variables.
• E) All of the above

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Definitions:

Burglary

The break-in of a dwelling or building for the purpose of carrying out a felony.

Robbery

The act of taking personal property from the possession of another against that person’s will and under threat to do great bodily harm or damage.

Forgery

The act of fraudulently making or altering a document with the intent to deceive.

Larceny

The act of taking and carrying away the personal property of another without the right to do so.