Which of the Following Variables Are NOT Directly Affected by Market

question 63

Multiple Choice

Which of the following variables are NOT directly affected by market segmentation?

• A) Product
• B) Place
• C) Process
• D) Promotion
• E) Price

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Definitions:

CDI

Consumer Decision Interface; typically referring to tools or platforms that assist consumers in making purchasing choices. If meant as "Category Development Index," it's a measure of the sales performance of a category of goods within a specific market segment.

Market Segment

A portion of a larger market that is categorized based on shared characteristics, needs, or preferences of its members.

Corporate Level

Pertains to the strategic scope of an organization as a whole, encompassing all its divisions and products, and focusing on overall direction and goals.

Product Modification

A strategy where a company makes minor changes or improvements to a product to increase its appeal or to reach a different market segment.