What Are the Five Characteristics of Good Data

question 72

Essay

What are the five characteristics of good data?

---

Definitions:

Media Strategy

A plan that outlines how media channels will be used to communicate a message or series of messages to target audiences effectively.

Content Determination

The process of deciding what information, topics, or themes will be included in a piece of communication, such as a publication, website, or media campaign.

Integrated Communications

A coordinated approach that ensures all forms of communications and messages are carefully linked together, reinforcing a consistent message across multiple channels.

Proactive Outreach

An approach involving the initiation of actions and communication aimed at building relationships or addressing potential issues before they arise.