RFM Analysis Considers How Recently (R) a Customer Ordered, How

question 24

True/False

RFM analysis considers how recently (R) a customer ordered, how frequently (F) they ordered, and how much margin (M) the company made on the orders.

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Definitions:

Payments

Transactions made by a borrower to a lender to repay a loan or to a seller for goods or services.

Compounded Monthly

Describes the frequency at which interest is calculated and added to the principal balance of an investment or loan each month.

Equal Payments

Regularly scheduled payments that are the same in amount over the term of the loan or investment.

Loan

A loan is a sum of money borrowed that is expected to be paid back with interest.