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How does outsourcing help reduce costs?
Disruptive Innovation
An innovation that significantly alters the way a market or industry functions, often displacing established competitors and reshaping the landscape.
Line Extension
A strategy that involves introducing additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
Category Extension
The strategy of using an established brand's name to enter a new product category or market segment, leveraging the brand's existing reputation and customer base.
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