I-Scream-4 Ice Cream Recently Faced Competition Against Their Flagship Brand

question 14

Multiple Choice

I-scream-4 Ice Cream recently faced competition against their flagship brand of "Orange peel ice cream." The competitor made significant in-roads into this market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 implementing?

• A) cost leadership
• B) product differentiation
• C) cost differentiation in the segment
• D) service focus

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Definitions:

Alcohol

A chemical substance found in drinks such as beer, wine, and spirits that can cause intoxication and has various effects on the body.

Beriberi

A disease resulting from lack of vitamin B1, thiamine.

Vitamin B

A group of water-soluble vitamins that play significant roles in cell metabolism.

Thiamine

A water-soluble B vitamin (B1) essential for glucose metabolism and normal nerve, muscle, and heart function.