Locking in Customers by Making It Difficult or Expensive for Customers

question 94

Multiple Choice

Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.

• A) entry barriers
• B) switching costs
• C) product standards
• D) value differentiation

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Definitions:

Progesterone

A hormone produced in the ovaries, placenta, and adrenal glands, important for regulating menstruation and maintaining pregnancy.

Autocrine Chemical Messenger

A signaling molecule released by a cell that binds to receptors on the same cell, leading to a response in the cell itself.

Prostacyclins

A group of lipid compounds that are synthesized by the endothelial cells of blood vessels and have potent vasodilatory and antiplatelet properties.

Thromboxanes

A group of eicosanoids known for their role in vasoconstriction, platelet aggregation, and blood clot formation.