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Internal Locus
Refers to the belief that one's own actions or choices directly influence the outcomes in their life, as opposed to external forces.
Situational Factor
External influences that can impact consumer behavior or the outcome of marketing decisions at a given time.
Functional Needs
The basic requirements that products or services must meet to be considered useful and satisfactory by consumers.
Psychological Needs
Fundamental human motivations that drive behavior, such as the need for esteem, belonging, and self-actualization.
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