Examlex
Quantity flexibility contracts counter double marginalization by giving the retailer the ability to modify the order based on improved forecasts closer to the point of sale.
Sales Forecast
The total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts.
Marketing Efforts
Activities and strategies employed by companies to promote and sell their products or services to target customers.
Patronage
The support or regular business given to a store, restaurant, or public establishment by customers.
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