Examlex
Why did hackers attack Sony Corp?
Personal Selling Process
A direct marketing approach involving personal interactions between a salesperson and a prospective buyer to close a sale.
Personal Selling Process
A face-to-face or direct marketing approach where sales representatives interact personally with customers to facilitate sales.
Preapproach Stage
A preparatory step in the sales process where the salesperson gathers relevant information about a potential customer before making contact.
Buying Role
Describes the activities and responsibilities of individuals or entities involved in purchasing decisions or transactions in various contexts.
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