CRM Began in Response to a Changing Market Environment as Mass

question 45

Multiple Choice

CRM began in response to a changing market environment as mass marketing gave way to focused segment marketing and finally, target marketing to a(n) :

• A) focus group.
• B) core customers.
• C) niche player.
• D) individual.

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Definitions:

Comprehension

The ability to understand and make meaning of what is read or heard.

Four Steps

A referenced process or methodology, typically consisting of a sequence of four phases or actions to achieve a specific goal or solve a problem.

Active Reading

The process of reading with the goal of increased comprehension and retention, often involving highlighting, note-taking, and questioning the material.

Strategies

Plans of action or policy designs aimed at achieving a major or overall goal.