Analytic CRM Systems Make Use of Sophisticated Data Warehousing and Data

question 35

True/False

Analytic CRM systems make use of sophisticated data warehousing and data mining software.

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Definitions:

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes, often leading to quick but sometimes inaccurate conclusions.

Propositions

Statements or assertions that express a judgment or opinion.

Predicate

The part of a sentence or clause containing a verb that states something about the subject.

Spreading Activation Model

A cognitive theory suggesting ideas in the brain are connected in a network, and thinking about one concept can trigger related concepts.