CRM Systems Must Be a Part of the Overall Corporate

question 27

Multiple Choice

CRM systems must be a part of the overall corporate strategy and must never focus on just being a ________ solution.

• A) marketing
• B) data conversion
• C) technology
• D) tactical

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Definitions:

Force Field Analysis

Force Field Analysis is a tool used in the planning and decision-making process to analyze the forces for and against a change, and thus help in determining the best course of action.

Large Organization

A significant-sized entity in terms of structure, scope, and operations, often comprising numerous employees and complex hierarchies.

Status Quo

Status Quo refers to the existing state of affairs or conditions, particularly in a social, political, or organizational context, often resistant to change.

Kurt Lewin

A prominent psychologist known for his pioneering work in social, organizational, and applied psychology, including the development of force field analysis and change theory.