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Mid-level managers typically focus on planning the long-term strategy of the organization.
Consumer Price Points
Predetermined prices at which customers are willing to buy a product or service.
Inter-consumer Communication
The exchange of information, perceptions, and opinions between customers, often influencing purchasing decisions and brand perceptions.
Innovative New Products
Refers to products that introduce unique features, benefits, or technological advancements, distinguishing them from existing offerings in the market.
Consumption Patterns
The typical ways in which individuals or groups use, consume, or dispose of goods and services.
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