The ________ Has to Put Together a Good Project Team

question 56

Multiple Choice

The ________ has to put together a good project team and work with top management to get support and resources for the project.

• A) Steering Committee
• B) project manager
• C) IT executive
• D) IT specialist

Trace the evolution of corporate social responsibility (CSR) from the 1980s to the present day.

Identify and describe key figures in the history of public relations and their contributions.

Compare and contrast the use of PR in businesses and nonprofit organizations.

Recognize the contributions of Daniel J. Edelman to the public relations industry.

---

Definitions:

High Status

Occupying a position of superior rank, prestige, or respect within a social hierarchy.

Foot In The Door

A persuasion technique where a small request is made first to increase the likelihood of agreement to a larger request later.

Lowballing

A persuasive technique in which an initially favorable offer is made to gain agreement, but then terms are made less advantageous to the target.

Idiosyncrasy Credit

The leeway or toleration a group affords to a member with established credibility to deviate from group norms without severe sanction.