The First Step in the BPR Methodology Is to Define

question 62

True/False

The first step in the BPR methodology is to define the "as is" process.

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Definitions:

Customer Journey

The complete sum of experiences that customers go through when interacting with a company and brand, rather than looking at just part of a transaction or experience.

Consideration Stage

A phase in the customer journey where potential buyers evaluate different products or brands before making a purchase decision.

Sales Promotion

A marketing strategy that uses short-term incentives to encourage the purchase or sale of a product or service.

Consideration Stage

A phase in the buyer's journey where potential customers evaluate the benefits and drawbacks of different options before making a purchase decision.