Business Analytics and Data Mining Provided 1-800-Flowers with All of the Following

question 67

Multiple Choice

Business analytics and data mining provided 1-800-Flowers with all of the following benefits except:

• A) more efficient marketing campaigns
• B) increased mailings and response rates
• C) better customer experience and retention
• D) increased repeat sales

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Definitions:

Political Opportunities

Circumstances or conditions within the political environment that facilitate or constrain the ability of social movements and entities to achieve their objectives.

Elite Groups

Small, select groups of people who have significant influence or authority over large segments of society, often due to wealth, political power, or social status.

Protest

A public demonstration of objection, disapproval, or dissent towards an idea, action, or policy, typically performed by a group.

Emergent Norms

Refers to the theory that norms develop spontaneously within social groups to guide behavior in atypical situations.