AmazonCom Leverages Web Usage History Dynamically and Recognizes the User

question 23

True/False

Amazon.com leverages Web usage history dynamically and recognizes the user by reading a cookie written by a Web site on the visitor's computer.

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Definitions:

Preferences

Individual likes, choices, or inclinations toward certain options over others, often influencing decision-making processes.

Brands

Trademarks or distinctive names identifying a product or a company, often associated with a specific perception or image in the consumer's mind.

Humors

In ancient and medieval physiology, it was believed that the balance of the four bodily humors (blood, phlegm, black bile, and yellow bile) influenced an individual's temperament and health.

Trait Theory

A theoretical framework that focuses on identifying, describing, and measuring individual differences in personality based on specific traits.