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Describe a marketing application of text mining.
Integrity
The quality of being honest and having strong moral principles.
Morality
Principles concerning the distinction between right and wrong or good and bad behavior.
Subjectivity
Refers to how someone's judgment is shaped by personal opinions and feelings instead of outside influences, leading to a highly personal perspective.
Transformational Leadership
A leadership style that transforms and inspires followers to exceed expectations while fostering significant personal and organizational growth.
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