Identify the Four Ps in the Following Description: Rosa Alvarez

question 55

Essay

Identify the Four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States. The 8-ounce bottle sells for $5.95, and the larger size sells for $7.95. Periodically, she sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample. She recently received considerable publicity for being the "Hispanic Entrepreneur of the Year."

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Definitions:

Fixed Assets

Long-term assets that a company uses in the production of its goods and services, such as buildings, machinery, and equipment, which are not expected to be converted into cash in the short term.

Investing Activity

Financial transactions related to an entity's investments in long-term assets, including property, plant, equipment, and securities.

Capital Stock

The total amount of common and preferred shares that a company is authorized to issue, representing the equity ownership of the company.

Dividends

Payments made by a corporation to its shareholder members, usually derived from the company's profits, and distributed proportionally to the amount of shares owned.