Which of the Following Is a True Statement About the Four

question 4

Multiple Choice

Which of the following is a true statement about the Four Ps of the marketing mix?

• A) A decision about one of the Ps affects every other marketing-mix decision.
• B) Price is always the most important of the Four Ps.
• C) Place is typically the least important of the Four Ps.
• D) The Four Ps have little effect on a product's market position.
• E) The Four Ps are used to determine a product's target market.

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Definitions:

Milligrams

A unit of mass in the metric system equal to one-thousandth of a gram.

Grams

A unit of mass in the metric system, used to measure small quantities of substances.

Dimensional-Analysis

A method in mathematics and physics that uses units of measurement to help solve problems involving conversion or comparison of different scales.

Conversion Factor

A mathematical factor used to change one set of units to another by multiplying.