A Customer's Desire for a Product Coupled with the Buying

question 23

Multiple Choice

A customer's desire for a product coupled with the buying power or resources to obtain that product is called ________.

• A) benefit
• B) demand
• C) need
• D) utility
• E) service

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Definitions:

Natural Business Year

A fiscal year that ends when business activities have reached the lowest point in an annual operating cycle.

Assets

Resources owned by a company from which future economic benefits are expected to flow to the entity.

Business

An enterprise or corporation participating in business, industry, or professional pursuits.

Cash Balance

The amount of cash that a company or individual has available at any given time.