________ Maintains That Marketers Must Satisfy Customers' Needs in Ways

question 103

Multiple Choice

________ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm.

• A) Value propositioning
• B) Collaborative consumption
• C) The societal marketing concept
• D) A sales orientation
• E) Green marketing

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Definitions:

Equally-Weighted

An equally-weighted index strategy involves assigning each asset in a portfolio or index the same relative weight, contrasting with market-cap-weighted indexes where larger companies carry more weight.

Reward to Volatility

A measure of the return an investment provides relative to its volatility, used in evaluating the performance of an investment's risk.

Portfolio Excess

Refers to the amount by which the return of a portfolio exceeds the return of a benchmark or risk-free rate.

Sharpe Measure

A method to assess the performance of an investment by adjusting for its risk, comparing the excess return over the risk-free rate to the standard deviation of returns.