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Who Are Growth Hackers, and Why Might Their Work Be

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Who are growth hackers, and why might their work be controversial?


Definitions:

Base Year Amount

A reference figure used in economic and financial analysis, representing a specific year's data against which other years' data are compared.

Current Year Amount

The total financial figures, such as revenue, expenses, or profits, calculated for the company's ongoing fiscal year.

Percentage Increase

The rate of growth of a quantity, expressed as a fraction of its previous value and shown as a percentage.

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