Which of These Statements About Mass Marketing Is True

question 76

Multiple Choice

Which of these statements about mass marketing is true?

• A) A mass marketing strategy is always preferable to a target marketing strategy.
• B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing.
• C) Mass marketing can be cost effective.
• D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
• E) Automakers typically use a mass marketing strategy.

---

Definitions:

Constitution

The foundational legal document that establishes the framework of a government, outlining the structure, powers, and limitations of government institutions.

Grossly Excessive

Describes an amount or action that is much more than what is reasonable or appropriate.

Philip Morris USA v. Williams

A landmark U.S. Supreme Court case that significantly impacted punitive damages in cases of personal harm, focusing on a punitive damages award against a tobacco company.

Tort

is a legal wrong causing harm or injury to someone, which can be redressed by suing for damages in a civil court.