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Marketers Monitor the Technological Environment

question 29

Essay

Marketers monitor the technological environment. How can changes in technology affect marketing communication strategy? Provide at least two examples.


Definitions:

Servicescape

The physical environment in which a service process takes place, and how it affects customers' perceptions and behaviors.

Retail Layout

The strategic arrangement of physical space and displays in a retail store to optimize customer experience and sales.

Material Handling

The process of moving, safeguarding, storing, managing, and overseeing materials and products during production, storage, distribution, use, and disposal stages.

Departmental Work Flows

The sequence of processes through which a work or project passes from initiation to completion within specific departments.

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