Examlex
Marketers monitor the technological environment. How can changes in technology affect marketing communication strategy? Provide at least two examples.
Servicescape
The physical environment in which a service process takes place, and how it affects customers' perceptions and behaviors.
Retail Layout
The strategic arrangement of physical space and displays in a retail store to optimize customer experience and sales.
Material Handling
The process of moving, safeguarding, storing, managing, and overseeing materials and products during production, storage, distribution, use, and disposal stages.
Departmental Work Flows
The sequence of processes through which a work or project passes from initiation to completion within specific departments.
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