Marketers Monitor the Technological Environment

question 29

Essay

Marketers monitor the technological environment. How can changes in technology affect marketing communication strategy? Provide at least two examples.

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Definitions:

Independence

The state or quality of being self-reliant, free from external control or support.

Perceiving Oneself

The process of becoming aware of and understanding one's own identity, characteristics, and feelings.

Helping Behaviour

Helping behavior is actions taken to assist others without expectation of reward, often motivated by empathy or moral values.

Attractiveness

Qualities or characteristics of a person or thing that evoke interest, desire, or pleasure in others.