Companies Need to Understand the Differences in the Cultures in Which

question 41

Essay

Companies need to understand the differences in the cultures in which they operate. Explain the terms cultural values and social norms, giving an example of each.

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Definitions:

Private

Pertaining to or intended for the use of an individual or group not accessible by the general public or outside the organization.

Public

The collective group of people or society at large, often in reference to a target audience for media or communication.

Empathy

The ability to understand and share the feelings of another person, often used to build rapport in sales and customer service.

Culturally-sensitive

Showing an understanding of and respect for the differences in cultures and customs, often critical in global business operations and communication.