After Initially Targeting Young Game-Playing Consumers with Its Wii Home

question 83

Essay

After initially targeting young game-playing consumers with its Wii home gaming system, Nintendo introduced the Wii system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used.

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Definitions:

Automatic Stabilizers

Automatic stabilizers are economic policies and programs, like unemployment insurance and progressive taxation, that automatically adjust to dampen economic fluctuations without additional government action.

Fair Tax

A proposed tax reform that suggests replacing current income and federal taxes with a single national sales tax to simplify the tax system.

GDP Growth

Refers to the increase in the value of all goods and services produced in a country over a specific period of time, indicating economic expansion.

Economic Stimulus

Government policy or monetary measures aimed at increasing economic activity, often through increased public spending or tax cuts.