Which Type of Research Generates Nonnumeric Results That Provide Detailed

question 48

Multiple Choice

Which type of research generates nonnumeric results that provide detailed verbal or visual information about consumers' attitude?

• A) data mining
• B) qualitative research
• C) quantitative research
• D) causal research
• E) descriptive research

---

Definitions:

Free Market

An economic system in which prices and the distribution of goods and services are determined by open competition in a free market, typically with minimal government intervention.

League Of United Latin American Citizens

Often called LULAC, an organization that challenged restrictive housing, employment discrimination, and other inequalities faced by Latino Americans.

Mendez V. Westminster

A landmark 1947 court case that challenged racial segregation in California schools, paving the way for desegregation.

TV Advertisements

A form of marketing communication used to promote or sell a product, service, or idea through television broadcasting.