Managers of a Movie Theater Company Want to Learn More

question 7

Multiple Choice

Managers of a movie theater company want to learn more about what types of premium services their customers who participate in the theater's loyalty program most desire and would be willing to pay a premium price for. The managers use a computer program that selects customers in a lottery style from the company's database to receive an online survey and loyalty points for completing the survey about premium services. What kind of sampling technique do the movie theater managers use?

• A) simple random sampling
• B) cluster sampling
• C) stratified sampling
• D) systematic sampling
• E) convenience sampling

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Definitions:

Retailers

Businesses that sell goods or services directly to consumers.

Clayton Act

A U.S. antitrust law, enacted in 1914, aimed at promoting fair competition and preventing monopolies by prohibiting certain anti-competitive practices.

Federal Trade Commission (FTC)

A U.S. federal agency tasked with protecting consumers and maintaining competition by preventing anticompetitive, deceptive, and unfair business practices.

Anticompetitive Effect

The impact of certain practices or agreements that reduce or eliminate competition within a market, often scrutinized under competition law.