A Marketing Manager Can Use A(n) ________ to Run Multidimensional

question 114

Multiple Choice

A marketing manager can use a(n) ________ to run multidimensional scaling that creates perceptual maps.

• A) acquired database
• B) marketing information system
• C) data warehouse
• D) marketing decision support system
• E) competitive intelligence system

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Definitions:

Projective Tests

Psychological assessment tools that use ambiguous stimuli to elicit responses that are thought to reveal a person's unconscious desires, fears, and struggles.

Categories

Classifications or divisions used to organize or group items, concepts, or ideas based on shared characteristics or criteria.

Projective Assessments

Psychological tests that use ambiguous stimuli to elicit responses that are thought to reveal a person's unconscious thoughts, feelings, and desires.

Stimuli

External factors or events that provoke a response or reaction from an organism or system.