A Marketing Manager Would Most Likely Use Which of the Following

question 83

Multiple Choice

A marketing manager would most likely use which of the following to find out how many consumers stay with his brand and how many switch, enabling him to project market shares over time?

• A) modeling software
• B) syndicated research
• C) cross-sectional research
• D) exploratory research
• E) competitive intelligence

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Definitions:

Construction

The process or industry involved in assembling infrastructure or building structures from individual components.

Tournament Pay

A form of compensation in which the top performer (or performers) receives much higher rewards than do other competitors, even if the others perform at only a slightly lower level.

Compensating Differential

Additional payment or benefit given to an employee to offset or compensate for undesirable aspects of a job.

Base Pay

The initial rate of compensation that an employee receives before any bonuses, benefits, or raises are added.