________ Refers to the Collection, Deployment, and Interpretation of Information

question 63

Multiple Choice

________ refers to the collection, deployment, and interpretation of information that allows a business to acquire, develop, and retain customers.

• A) Market research
• B) Syndicated research
• C) Exploratory research
• D) Customer insights
• E) Predictive technology

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Definitions:

Consolidation

The process in businesses where the financial statements of several departments or subsidiaries are combined to present as those of a single entity.

Previous Business Combination

Refers to a merger or acquisition that has occurred in the past where two or more entities combined to form a single entity.

Pre-acquisition Entry

Accounting entries made to record the assets and liabilities acquired from another company before the actual acquisition.

Shares in Subsidiary

Ownership stakes held in a subsidiary company by the parent company or other shareholders.