Which of the Following Would Most Likely Be Used in a Focus

question 93

Multiple Choice

Which of the following would most likely be used in a focus group?

• A) an fMRI machine to better understand why consumers make the decisions they do
• B) a one-way mirror that allows a client to observe the group
• C) a longitudinal design that tracks the responses of members of the group over time
• D) an experiment that attempts to rule out some explanations for consumer decisions
• E) a cross-sectional design that collects information from a large number of respondents

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Definitions:

Direct Method

An approach used in cost accounting or cost allocation in which costs are directly assigned to cost objects, such as departments or products, without any allocation of indirect costs.

Service Department

A division within a company that supports other departments by providing internal services or assistance.

Computer Workstations

High-performance computers designed for technical or scientific applications.

Data Processing

The collection and manipulation of items of data to produce meaningful information, typically involving processes such as sorting, summarizing, calculating, and transforming data.