Which of the Following Best Explains the Goal of Neuromarketing

question 57

Multiple Choice

Which of the following best explains the goal of neuromarketing?

• A) using subliminal messages to influence consumer decisions
• B) collecting data about responses to advertising and products by measuring consumers' brain activity
• C) observing and tracking consumer behavior on the Internet
• D) designing marketing research experiments using the Internet
• E) analyzing data from various sources to answer complex "what if" questions

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Definitions:

Prospective Memory

The feature of memory that deals with the capacity to remember to carry out intended tasks or recollect future intentions.

Phonological Loop

A component of the working memory model that is responsible for handling auditory information and the temporary storage of spoken words.

Short-Term Memory

The part of the memory system that is responsible for temporarily holding small amounts of information in consciousness.

Duration

the length of time that something lasts or continues.