A Sign at a Tokyo Hotel Once Read, "You Are

question 55

Multiple Choice

A sign at a Tokyo hotel once read, "You are invited to take advantage of the chambermaid," and a dry cleaner in Majorca urged passing customers to "drop your pants here for best results." These are examples of ________ in global markets that international market researchers must consider.

• A) technological barriers
• B) cultural differences
• C) local customs
• D) ethnocentric positions
• E) language barriers

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Definitions:

Race

A social construct used to categorize human beings based on physical and cultural characteristics, often leading to systemic inequalities and social stratification.

Evaluative

Relating to or involving the assessment or judgment of the quality, importance, or value of something.

Undescriptive

Lacking in detail or adequate descriptions that fully convey characteristics or specifics.

General

A term referring broadly to an overall category or consideration, not specifically detailed or limited to a particular instance.